Analytics and Tracking Setup

GA4, Tag Manager, call and form tracking set up properly, so you know which spend works.

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If you cannot see which ad, search or post brought an enquiry, every marketing decision is a guess. Many sites either track nothing useful or count the same lead three times.

We set up Google Analytics 4 and Tag Manager cleanly, track the actions that matter, such as form submits, calls, WhatsApp clicks and purchases, and send those results back to Google Ads and Meta so the platforms can optimise properly.

Then we build a simple dashboard that shows leads by source, so you can see what is working without opening five different tools.

Who this is for

Anyone spending on ads
Sites moved to GA4 without a proper setup
Businesses that get calls but do not know where from
Teams that want one dashboard for everything

What you get

01Tracking plan
02GA4 and Google Tag Manager setup or cleanup
03Form, call, WhatsApp and purchase tracking
04Google Ads and Meta conversion setup
05UTM rules for campaigns
06Looker Studio dashboard
07Consent friendly setup

How it works

01
PlanWe list the actions that count as a result.
02
Set upTags and conversions are built and tested.
03
ConnectAds platforms receive the right signals.
04
ShowA dashboard pulls it all together.

What changes for you

Leads counted once and correctly
Clear view of which spend works
Better results from ad platforms

Questions

Common questions about Analytics and Tracking Setup

Can you track phone calls from the website?

Yes. We track clicks on your phone number, and for deeper tracking we can set up call tracking numbers that show which campaign brought each call.

Which marketing channel should I start with?

It depends on how your customers buy. If people search for what you sell, start with SEO and Google Ads. If your product sells on looks or impulse, Meta ads usually work faster. We look at your market and budget in the free audit and recommend one or two channels to begin with, not all of them.

How much should I spend on ads each month?

Enough to get a clear signal. For most local businesses in India that means a test budget you are comfortable losing for the first four to six weeks while we learn what works. We agree the number with you before anything goes live, and you pay the ad platforms directly.

Often paired with

Related services

All Digital Marketing

Next step

Talk to us about Analytics and Tracking Setup

A short call is enough to tell whether we can help, and what it would take.